What we can actually stand behind.
Nobody has written about DrinkCard yet, so there is no coverage list here and no announcement to point you at. What there is: the boilerplate, the facts that are true, and a clear line around the parts of this site that are demonstration data.
Read this before you quote anything on the site
DrinkCard has not launched. To show what the product does, the site runs on a complete set of invented businesses. None of the 21 producers is a real company. Their hosts, stories, photographs, ratings, reviews and prices were all written or selected for this demonstration.
- All 21 producers and 49 experiences are fictional. "Perdenales Ridge Cellars" and every name like it does not exist.
- The 17 regions are real places — Texas Hill Country, Bordeaux, Speyside and the rest exist. The businesses we place in them do not.
- Every figure about applications, approvals and removals — including the 31% approval rate — is illustrative, not a record of anything that happened.
- No booking has been taken, no payment can be processed, and no alcohol is sold or shipped.
- Named hosts are fictional people. The portraits are stock photography and are not those individuals.
Every page carries this notice in its own bar, and it is in the terms as well. If a detail matters to a story, write and ask — we would much rather answer than be quoted on a fixture.
Boilerplate
Written to be pasted whole. It says what the product is without claiming a scale it does not have.
DrinkCard is a booking platform for maker-led drink experiences — tastings, tours, classes and dinners hosted by the people who make what you are drinking. Every producer is visited and reviewed before it can be listed, guests book real published capacity rather than requests, and producers keep their own prices, policies and guest relationships. DrinkCard sells tickets to experiences; it never sells or ships alcohol.
Short form: DrinkCard books time with the person who made what you are drinking.
The things that are true
These describe how the product works and what it commits to. They hold regardless of the demonstration data above, and they are the parts worth checking us against later.
- What it sells
- Tickets to experiences at wineries, distilleries, breweries, cideries and roasteries. Never bottles, never shipping, never alcohol itself — the producer serves on their own licence, on their own premises.
- A flat 12% commission
- Taken on completed bookings and nothing else. No listing fee, no subscription, and no promoted placement a producer can buy — ranking cannot be purchased at any price.
- Curated, not listed
- Someone books, pays for and attends an experience before it can go live. Producers who stop meeting the standard are taken down rather than quietly demoted.
- The producer keeps the guest
- Name, email and consent belong to the business, not to us. Producers set their own prices and cancellation policies, and can leave at any time with their reviews and guest list.
- Age is checked at the door
- By the producer, under the law where they are. We do not hold dates of birth, and we do not age-gate someone who was handed a gift.
- Pre-launch
- Discovery and the booking review are built. Payments, accounts and the producer dashboard are the next milestones. Applications from producers are genuinely open.
The curation figures quoted around the site — 1,284 applications, 31% approved, 47 removed after going live — illustrate the standard rather than report it. Please attribute them as illustrative, or ask us for real numbers once there are any.
The mark
There is no press kit to download, and that is deliberate. The emblem below is an interim mark drawn to hold the brand’s place until the production logo is finished — putting it into print would put a placeholder into print.
Write and we will send whatever is current, at whatever size and format you need, along with permission in writing.
On ivory
On near-black
The wordmark is set in Fraunces; interface type is Geist. Both are open-licensed. The name is written DrinkCard — one word, two capitals, never “Drink Card” or “Drinkcard”.
Talking to us
One address, read by a person. There is no press office and no agency in front of it, so it is usually the same day and never a form letter. If you are on a deadline, say so in the subject line and it goes to the top.
Not press? The contact page routes bookings, listing applications, data requests and accessibility to the right place.